Art Direction
Global campain
Videos
I worked with Adobe for ten years as a Photoshop and Lightroom demonstrator and on various Marketing actions. I created different concepts like Adobe Ten, Adobe Disconnect, Adobe Sooon which mixed artistic direction, video creation, website, print book, social media content...
Adobe Stock Campaign
For 6 years I was in charge of a global marketing budget to highlight the quality of content on Adobe Stock. I first had the idea of creating a collection of creations made by renowned international designers such as Serial cut, HelloHikimori, Arsthanea... With my video team, we traveled for 3 years around the world to film these artists and discover their creative process.
I then created another collection dedicated to photographers called Adobe Disconnect. This time we immersed ourselves in life adventures around disconnection with famous Instagram photographers as Max Muench, Théo Gosselin… One of our biggest successes since we exceeded 200k views on our videos, 50k downloads of our resources, more than 400 web articles, 140 print articles, + 2 million reach on social networks, 2 awards..
Finally, I created the Sooon project, a printed magazine around different Design topics with a mix between tangible and digital thanks to voice commands and Malamaloo project.